• A black and white image of a young woman sitting in a lavender field edited with Pure Soft and Airy Photoshop Actions and Lightroom Presets.
  • A title card for Soft and Airy Lightroom and Photoshop editing tools. A soft, romantic image of a bridal couple with the words Soft and Airy in white on the image.
  • A photo of a bride with a soft and airy Lightroom or Photoshop edit that adds contrast and pop to the image.
  • A before and after of a bridal couple edited with Photoshop or Lightroom tools demonstrating the soft, warm edit.
  • An image of a mother and two children playing in tall weeds in front of a large stack of chopped firewood edited using the Pure Soft and Airy Photoshop Actions and Lightroom Presets.
  • A before image of a young woman in a white hat before it was edited using Pure Soft and Airy Photoshop Actions and Lightroom Presets.
  • An after image of a young woman in a white hat edited using the Pure Soft and Airy Photoshop Actions and Lightroom Preset set.
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Pure Workflow Solutions

Soft and Airy Consistency Bundle LR/ACR AND Photoshop Actions/Presets

Soft and Airy Consistency Bundle LR/ACR AND Photoshop Actions/Presets

$70.00 USD
$70.00 USD
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Shipping calculated at checkout.

Clean, soft, pastel, muted, and romantic. 

These lightly film-inspired actions and presets will nod to that nostalgia, but give it a current feeling as well. 

These Presets and Actions are the first  in our new line of Workflow Consistency tools. While our presets and actions have always been able to give you total consistency in their given platform, we now have married Photoshop and ACR/Lightroom to deliver identical tools in each. 

You can purchase just the presets, just the photoshop actions, or the consistency bundle that includes both the presets and actions! 

You can edit a session with lightning speed using ACR/Lightroom and then you can nuance your images for print or albums or web display with masks and layers and opacity adjustments using the exact same tools if you purchase our Total Consistency bundle. This is just another example of Pure leading the way and changing the industry. 

We're so excited about this!

Each set contains identical actions and presets.  There are 21 actions/presets in each set.  

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☼☽ T E S T I M O N I A L S ☾☼

Phyllis Forsgren Ketchersid

I have used Pure's products for many years. Not only do they have high quality editing products for photographers but they are easy to understand & simple to use.Rachel & Crystal, the women who created Pure, are so kind & helpful to photographers of all levels of experience. Their customer service is amazing in a world where customer service seems to be a lost art. You won't need to contact them often because their products WORK! Join the Pure family today, you won't regret it.

Amanda Nacco

I have been using Pure since I had Photoshop Elements. Crazy right?! But, I can honestly say, I wouldn’t go anywhere else. I still have all my actions and still use them. I also use the latest Lightroom presets. I can do a quick click on my phone and have photos edited while I’m waiting in my car. Crisp and clean, or moody and dramatic. Whatever I am in the mood for!!

Kerri Gogolin

Pure was the first Photoshop Actions I ever tried when I started out. I knew they were AMAZING, I just didn’t realize how amazing until I tried several others and none even compared. So much so that I’ve actually deleted every other one I’ve everpurchased because I knew I’d never use them. Their variety is wide, but the “clean” look is always my go to. When I ventured into LR I was so overwhelmed, but their Presets made it so much easier to learn.Aside from their amazing products, their customer service is like no other! Rachel is a wealth of knowledge and never has hesitated to answer any of my silly nonsense questions over the years!! Pure never disappoints!!

FAQs

Will I get a physical product?

No. All of our products are digital downloads and they will work in the Adobe Product that correspond to the noted software needed. You will get immediate access to your product and you will be able to redownload from your Shopify account as well.

Can I get a refund?

Due to the digital nature of our products, we cannot offer refunds. Digital downloads are saved to your computer and cannot be returned once they are downloaded. Thank you for your understanding.

What software do I need to run these products?

Our Photoshop Actions work in Adobe Photoshop. Our Presets work in Adobe Lightroom or Adobe Camera RAW/ACR, as well as Lightroom CC, Lightroom Classic, Lightroom Mobile (App), or the Lightroom Web. Please note which product you are buying and which Adobe product you will need. Thank you.

More questions? See our full FAQ

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