Editing Has Never Been Easier
Clean Light. Clear Vision. Effortless Edits.
Elevate your photos with the Pure Lightroom Preset Collection with 70+ carefully crafted presets designed for every lighting condition. Create clean, balanced edits with natural tones, soft contrast, and true-to-life color.
5 Reason Pure Workflow Should Be Your Go To Partner For Editing
1. Effortlessly Aesthetic Edits
Pure Lightroom/ACR Presets Set 1 instantly gives your photos a soft, warm, and elevated look — no complex adjustments or color grading skills required.
2. Tested Across Real-World Conditions
These presets are built to perform — they’ve been fine-tuned for all lighting situations, skin tones, and shooting environments so your edits stay consistent, session after session.
3. Mobile & Desktop Friendly
Whether you're editing on Lightroom Mobile or Desktop, the included DNG files make it easy to get pro-level results anywhere, anytime.
4. Flattering, Natural Tones
Say goodbye to harsh filters that ruin skin tones. Pure Lightroom/ACR Presets Set 1 is designed to preserve natural color while enhancing light, contrast, and warmth.
5. Minimal Tweaking. Maximum Impact.
Each preset is crafted to look great right out of the box — with optional tweaks to handle tricky lighting or touch up specific images, all while keeping a cohesive style.
Trusted by thousands of photographers across the globe
At Pure Workflow Solutions, we’re more than just preset creators — we’re professional photographers, editors, and creatives who understand the pressure of delivering beautiful, consistent edits on a tight timeline.
Optimized for All Lighting Conditions
Indoor, outdoor, golden hour, or overcast—these presets adapt beautifully.
Perfect for Any Skill Level
Whether you're a beginner or pro, apply the preset and adjust as needed—no guesswork.
Custom Color Grading
Creates subtle, rich hues without blowing out skin tones or details.
Batch-edit with ease
Exposure batch presets (±0.25, ±0.5, ±1.0) let you correct a whole roll in seconds.
Lowers Your Editing Time by 70%+
Save Time & Maintain Quality – Batch edit faster, with a consistent and beautiful look.
Instant Digital Download – Get started editing the same day you buy—no waiting around.
Easy Install Instructions Included – Step-by-step guides walk you through setup in minutes.
Use Forever! – Use for every future photo shoot.
Bring Your Photos to Life in One Click—No Experience Needed
Unlike generic presets that fall flat, Pure Lightroom/ARC Presets is rigorously tested across real-world lighting, skin tones, and scenes to ensure beautiful results with minimal tweaking.
Whether you edit on desktop or just your phone, the included DNG mobile files let you get professional-quality edits with just a few taps.
We’ve designed every preset to be universally flattering, eliminating the harsh tones or color shifts that often ruin skin tones.
These aren’t cheap filters — they’re professional-grade editing tools, designed to adjust tones, highlights, contrast, and color balance at a deep level.
Over 40,000 Of Happy Clients ⭐⭐⭐⭐⭐
I was overwhelmed trying to find a consistent editing style, but Pure Lightroom/ACR Presets Set 1 changed everything. My photos finally look like me—soft, clean, and intentional.
I used to spend hours editing galleries. Now I can batch edit an entire shoot in under 30 minutes. These presets are pure magic.
I never used Lightroom before this, but the install guide was easy to follow and the mobile presets made my content look instantly professional. Totally worth it.
I’ve tried other presets that made my photos look orange or washed out. These ones just work—especially on different skin tones. Finally!
What's Included
70+ Presets: from “Basic Brighten” to “Glamour Pop” to “Deep Matte Workflow.” Tackle exposure, tone, color, mood — all named intuitively.
4 Adjustment Brushes: “Urban Pop,” “Blue Skies,” “Pop That Grass” and “Pink Haze” let you selectively refine local areas.
Batch Exposure Tools: ±0.25, ±0.5, ±1.0 batch modes let you correct series of images quickly.
Reset Functionality: “Reset to Zero” ensures you never get stuck with a bad stack.
Flexible White Balance: presets don’t lock WB; you’re free to fine-tune it per image.
Cross-Platform Compatibility: Lightroom Classic, CC, Mobile, Web; ACR / Photoshop workflows supported.
Instant Digital Delivery: Use immediately. No waiting.
One-Time Purchase: No recurring fees.
Designed for Real Shoots: We built these from real client workflows — not theory.
Thousands Of Happy Photographers
Pure Lightroom/ACR Presets Set 1
You LOVE shooting photos, but editing can feel like a black hole and you can't escape your desk!
Do you ever feel like editing your photos, professional or personal, takes 90% of the time? Does busy season mean that you will spend hours a day chained to your computer? Do you feel like you would love some work/life balance? Hey, we're here for you! Let's reclaim your LIFE!
This set has been literally YEARS in the making. At Pure, we feel we have a very specific style to uphold. Our actions hold strongly to our founding notion that a clean edit is the base of every strong image. Even when we turn our attentions to specific artistic styles, i.e. haze, matte, and vintage, we still try to present them in a clean way, making sure the integrity of the original image is intact.
So when asked for Lightroom and ACR presets, we wanted to be sure that we could really stay true to this mantra. So, we have spent this time developing a personal workflow in Lightroom and ACR. One that we would use often and that would be clean and pure. One that we could pass along and feel like we had not compromised our artistic vision. And that’s where we are today. We have compiled a vast array of amazing presets that can help speed you on your editing way, as well as a few artistic brushes that can add layers of artistry to your images.
We also feel that these presets dovetail beautifully with a Photoshop workflow. They get you to a very clean edit, very quickly, and adding those final details in Photoshop is a snap. This is how we work and we’re so thrilled with the time savings that this set has brought us.
The nature of presets is a little different than that of actions. You can only adjust each adjustment one time with Lightroom and ACR and we’ve done our very best to make these very stackable, but some will be overridden by what another does. It is pretty combospecific, so try it and see if your desired combo stacks. Also, we did very little with the WB slider, so that is always open to you, to tweak to your heart’s content.
We decided to keep our goal of speed at the forefront when we named the presets in this set. So rather than getting too fancy with names, we gave them simple names that described what you could expect so that you could hit the ground running with a faster workflow. And as such, we will only describe what the preset does in this document, if we feel it need a little clarification. With most, the name describes it all. The Presets are described below
You need to have at least LR 4 or higher or Photoshop CS6 ACR7.0 or higher.
1) A Little Matte–a simple, light matte
2) Basic Brighten–a curves based brighten
3) Basic Darken–a curves based darken
4) Basic Warm Workflow–One click. Bam. Warms a cool image.
5) Basic Warm Workflow 2–One click, but a little more gentle warming.
6) Basic Warm Workflow without Vignette
7) Basic Workflow no WB adjustment
8) Basic Workflow for Overbright Images
9) Basic Workflow with NO Brightening–No exposure adjustment.
10) Batch .25 Exposure
11) Batch.50 Exposure
12) Batch.1.00 Exposure
13) Batch+1.00 Exposure
14) Batch+.50 Exposure
15) Batch+.25 Exposure
(The Batch Exposures can quickly add on to a workflow or be used separately to batch correct multiple images with the same exposure issue.)
16) Bluer Skies
17) Bluer Skies Extreme
18) Bluer Skies Gentle Boost
19) Bright Outdoor Overhead Light–WB for overhead sun.
20) BW Matted
21) BW Mood+Grain
22) BW Perfect
23) Clean BW
24) Colorpop Workflow
25) Contrast Boostsimple contrast boost
26) Contrast Boost Workflow
27) Decrease Red/Orange
28) Deep Matte Workflow
29) Gentle Cooling–for images that are too yellow/red/orange
30) Gentle Haze Workflow
31) Gentle Warming
32) Glamour BWa dramatic BW that really makes faces pop.
33) Glamour PopPushing the limits to bring out drama.
34) Greenery Light BoostA gentle pop for greens
35) Greenery Ultra Boosta strong pop for greens.
36) Haze–simple Haze
37) Haze Tamer–too much sun flare? Gotcha covered.
38) Light and Bright
39) Medium Greenery Boost
40) Moody Matted Workflow
41) Neutral HazeSimple Haze
42) Perfect BW–simple for a well-lit image.
43) Pink Haze
44) Pop
45) Popped Matte
46) Rosier Matte
47) Rosy Matte
48) Rosy Matte Workflow
49) Slight Rose Matte
50) Slight Rose Matte Workflow
51) Slight Warm and Bright (not in the ACR bundle only Lightroom)
52) Soft Hazy Matte
53) Soft Matte Workflow
54) Soften
55) Ultra Contrast BW
56) Very Slight Warming
57) Vignette
58) Warm and Bright
59-65) WB presets. I like how these work in general situations better than the LR preset WB settings
66) Workflow with Colorboost
67) Workflow with no Vignette
68) Yellow Haze
69) Exposure Reset–did it get too bright with your combo? Bring it down with one click.
70) Reset to Zero–Reset with one click.
Presets work great with most images, but they work off of the original image. So if none of these work exactly, they still make a super starting point and you can make a couple tweaks to get them perfect and then sync those settings across ALL of your images that were shot with the same settings/lighting. Bam. Easy-peasy!
Brushes
1) Urban Pop–deepen bricks in urban settings with this adjustment brush.
2) Pop that Grass–Enhance the grass and trees with this adjustment brush.
3) Blue Skies–Enhance the skies with this adjustment brush
4) Pink Haze–An adjustment gradient that gives haze over an image. Can be combined with any workflow.
The brushes can be used over any combo or workflow.
No. All of our products are digital downloads and they will work in the Adobe Product that correspond to the noted software needed. You will get immediate access to your product and you will be able to redownload from your Shopify account as well.
Our Photoshop Actions work in Adobe Photoshop. Our Presets work in Adobe Lightroom or Adobe Camera RAW/ACR, as well as Lightroom CC, Lightroom Classic, Lightroom Mobile (App), or the Lightroom Web. Please note which product you are buying and which Adobe product you will need. Thank you.
Due to the digital nature of our products, we cannot offer refunds. Digital downloads are saved to your computer and cannot be returned once they are downloaded. Thank you for your understanding.
