Pure Workflow Solutions
Pure Essential Workflow
Pure Essential Workflow
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Discover the full potential of your editing skills with Pure Essential Workflow. Handcrafted by experts Crystal and Rachel, this set provides an array of preset actions seamlessly combined with curated tweaks and changes. Say goodbye to the hassle of manually creating masks on layers - this workflow makes it quick and easy with just a click. Enjoy the power and precision of Photoshop while giving you the speed and simplicity of a preset. Unlock your editing efficiency and elevate your results with Pure Essential Workflow.
When we launched our first set four years ago, we favored a very clean edit, but had nods towards our style at the time. As we have evolved and changed, so has our style. We've spent the better part of 9 months honing a set that encompasses both Rachel and Crystal's essential clean style in an easy-to-use package. It's still very clean and classic, but we also love deep, rich, vibrant, magical color. But there's something else we love now too. Speed. Efficiency. Time-saving. With a busy photography business, a busy action business, and almost a dozen kids between us, we want to be able to knock out sessions quickly. These actions will give you timeless style, but you'll be amazed at how targeted they are. We're so proud of how click-and-go these actions are. Even with deep, rich color boosts, you'll find skin tones remain clean and perfect. We're pleased to introduce Pure's Essential Edit.
This is an insanely large action set!
62 Actions for Photoshop
8 Exposure Fixes
Brighten
Darken
Bright Boost
Lighter Shadows
Darker Shadows
Reclaim Highlights
Even Exposure
Essential Dodge and Burn
10 Essential Retouching Actions
Essential Defog
Brighter Skin tones (cs6 and up)
Brighter skin tones (CS5 and Below)
Brighter Highlight Tones
White Teeth
Softer Skin
Eye whites
Eye Sparkle
Eye Brighten
All Eye Actions
Contour and Highlights
6 White Balance Fixes
Warming
Light Warming
Deep Warmth
Cool it down
Balance it out
Color Cast fix
19 Color Pops
Dark Color Pop
Warn Color Pop
Bright Color Boost
Cool Color Pop
Cool Green Pop
Warm Green Pop
Basic Color Pop Warm
Deep Golden Pop
Fall in Love
We’ll Always have Paris
Meet me in St. Louis
Basic Pop
London Bridges
I love New York
Cool Pop
Cool Boost
Super Color Pop
Essential Edit - Photoshop CS4 and up (not elements)
Essential Edit Subtle - Photoshop CS4 and up (not elements)
4 Color Effects
Cooler Greens
Warmer Greens
Blue Pop
Fire Engine Red
6 Contrast Effects
Fashion Contrast
Everyday Contrast
Slight Boost
Slight Lift
Lighter
Less Contrast
4 Finishes
Clean Warm Finish
Very light Matte
Vignette
Print Sharpen
3 Black and Whites
Essential BW
That’ll do Pig BW
Deeper BW
Web Presentation (Bonus Actions)
Pure Presentation
Pure Presetnation - No Keyline
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☼☽ T E S T I M O N I A L S ☾☼

Phyllis Forsgren Ketchersid
I have used Pure's products for many years. Not only do they have high quality editing products for photographers but they are easy to understand & simple to use.Rachel & Crystal, the women who created Pure, are so kind & helpful to photographers of all levels of experience. Their customer service is amazing in a world where customer service seems to be a lost art. You won't need to contact them often because their products WORK! Join the Pure family today, you won't regret it.

Amanda Nacco
I have been using Pure since I had Photoshop Elements. Crazy right?! But, I can honestly say, I wouldn’t go anywhere else. I still have all my actions and still use them. I also use the latest Lightroom presets. I can do a quick click on my phone and have photos edited while I’m waiting in my car. Crisp and clean, or moody and dramatic. Whatever I am in the mood for!!
Pure was the first Photoshop Actions I ever tried when I started out. I knew they were AMAZING, I just didn’t realize how amazing until I tried several others and none even compared. So much so that I’ve actually deleted every other one I’ve everpurchased because I knew I’d never use them. Their variety is wide, but the “clean” look is always my go to. When I ventured into LR I was so overwhelmed, but their Presets made it so much easier to learn.Aside from their amazing products, their customer service is like no other! Rachel is a wealth of knowledge and never has hesitated to answer any of my silly nonsense questions over the years!! Pure never disappoints!!
FAQs
Will I get a physical product?
No. All of our products are digital downloads and they will work in the Adobe Product that correspond to the noted software needed. You will get immediate access to your product and you will be able to redownload from your Shopify account as well.
Can I get a refund?
Due to the digital nature of our products, we cannot offer refunds. Digital downloads are saved to your computer and cannot be returned once they are downloaded. Thank you for your understanding.
What software do I need to run these products?
Our Photoshop Actions work in Adobe Photoshop. Our Presets work in Adobe Lightroom or Adobe Camera RAW/ACR, as well as Lightroom CC, Lightroom Classic, Lightroom Mobile (App), or the Lightroom Web. Please note which product you are buying and which Adobe product you will need. Thank you.
More questions? See our full FAQ
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